... what the "group" is all about... we have one response:
it's about you, our clients.

Fire Department Calendars help local fire departments work with business' to promote their community and collectively support everyone.

Hello Chief(s)
...from before the beginning of my 16+ years in the volunteer fire service, I have understood the need of community involvement and the "job done right" attitude. It is with great honor and pride that I have been Designing and producing fire department community-based calendars for many years.

As a complete Community-based Marketing resource, your fire department can deliver a high quality product that your neighbors will be talking about all year long.... and it’s an economically feasible solution to help support your emergency services district.

I know the tight annual budget constraints that are put on us as members of our respected districts. That being said, I have been able to put together a calendar package that primarily pays for itself within the cost of advertising spaces taken out by supporting community businesses.

Package 1
The following package pricing structure allows for advertising space as shown. (*prices may vary slightly annually, please call ahead for a quote)

• Full-Color 13-Month Calendar: based upon a quantity of 1,000 - 1,250
• 9" x 11" (22" height as open) - (see examples shown: New Salem Fire Dept. and Ravena Hose Company #1)
• Approximately 32 advertisement areas ($150.00 each) will pay for this printing
• 28 custom, digital photos, Dept supplied, (top month and bottom month areas) from your selection of department shots, Custom cover design included.
• EMS/Fire Safety tips available as data insert
• Your Department Events/Fund Raisers by date and approx. 10 standard national holidays printed are included.
• Rough cost estimate as $4,000 - $5,000 (price depends upon calendar quantity and/or additionals such as envelopes, letterhead, bulk mailing, etc.)

Package 2

• Full-Color "tear-off" style Calendar: based upon a quantity of 1,000
• 11" x 17" Flat style
• $2,000 - $2,500 (price depends upon calendar quantity and/or additionals such as envelopes, etc.)

* Approximately 32 expected "ad" spaces with recommended minimum charged prices, expected around $150.00 per advertiser paid back into your department. This recommended "ad" price has been found to be VERY affordable to your supporting business district. prices for "ads" will vary depending upon your departments geographical area and are an advised fee. You may charge whatever price for advertising you wish, per community/district.

Extras and additional options
The following may be added and all pricing is based upon quantity, color, layout size, labor etc;

• Envelopes (usually check size, 6 3/4", or standard #10 are used)
• Letterhead
• Tri-fold Brochures/Inserts
• Business Cards, Post cards
• Bulk Mailing is affordably available via Excel database mailing file - Calendars may also come pre-stuffed into envelopes to save your dept. time and money, etc.

With the success and positive feedback communities and neighborhoods have with us, take the time to "Do It Right!" -affordably. This is an excellent opportunity to get the community involved and your local business' support as well.

Affordable Calendar Marketing solution package plans start below $4.50 per peice with a 1,000 quantity minimum. (Quantities of less than 1,000 pcs. are also available)

I will look forward to representing you. Call me today at (518) 669-1166
Be Safe and Be Smart! — Craig A. Shufelt

Shufelt Group, LLC
   Postal    P.O. Box #81 Voorheesville, NY 12186
   Email     craig@theshufeltgroup.com
   Voice     (518) 669-1166
   Web       theshufeltgroup.com

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